Talha bin Shoaib

Executive Marketing Assistant @Contechtive

Karāchi, PK

Managed and tested paid advertising campaigns across multiple platforms, including Meta (Facebook & Instagram Ads), optimizing for performance and ROI-Conducted A/B testing to analyze audience behavior and refine campaign strategies-Led content planning and scheduling for social media platforms, ensuring consistent brand messaging and engagement-Coordinated with graphic designers and video editors to produce high-performing creatives aligned with campaign goals-Utilized Canva, Later, Freepik, Behance, and Trello for collaborative content development and project tracking-Researched and implemented hashtag strategies to increase organic reach, visibility, and follower growth-Analyzed campaign performance using Meta Business Suite and Google Analytics, presenting insights for data-driven decision-making-Collaborated on brand awareness campaigns, email marketing, and lead-nurturing workflows.