Tala Naouchi
Marketing Specialist @Knott's Berry Farm
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WORK HISTORY
Marketing Specialist @Knott's Berry Farm
Assist in managing social media accounts for Knott\'s Berry Farm, including content creation, scheduling, and engagement-Collaborate with the marketing team to develop and implement social media campaigns to increase brand awareness and engagement-Support public relations efforts by drafting media pitches, and maintaining media lists-Coordinate digital media initiatives, including website updates, email marketing campaigns, and digital advertising-Assist in planning and executing media events, from conception to completion, ensuring all logistics are organized and executed seamlessly-Identify and cultivate relationships with influencers and media partners to secure coverage and partnerships-Assist in ambassador program, including selecting suitable influencers and maintaining ongoing relationships-Provide creative direction for social media content, including filming videos, capturing photos, and designing static Canva posts-Analyze social media and digital media metrics to track performance and identify areas for improvement-Stay current with industry trends and best practices in social media, public relations, and digital marketing to optimize strategies and tactics-Employee newsletter coordinator for Berry Vine.Curate articles from each department for engaging content.Share upcoming dates and flyers to keep associates informed- Assign media projects for 20 media ambassadors that are spread out for each season of fun - Research media blogger outlets and send media tickets in exchange for content that only best fit the brand-Assist in coordinating with news channels and Netflix to facilitate filming inquiries and arrange visits to the park, ensuring seamless integration of media coverage and promotional content.
EDUCATION
Santiago Canyon College
Associate's degree, Business Administration, Marketing, and Economics
University of California, Irvine - The Paul Merage School of Business
Master of Business Administration - MBA
California State University, Long Beach
Bachelor of Science - BS, Business Administration, conc. Marketing
ABOUT TALA NAOUCHI
I am a dedicated and driven graduate from California State University, Long Beach, holding a Bachelor\'s degree in Marketing. My academic journey has equipped me with a solid foundation, and I am actively pursuing opportunities in the dynamic realm of digital marketing. During my tenure at Healthy Connections, I thrived as a Marketing/Web Designer Assistant, where I skillfully managed product integration on our website, devised impactful digital campaigns for our social media platforms, and assessed the viability of new products at Costless Wholesale. This experience ignited a profound interest in the beauty and medical spa industry, prompting me to explore the intersection of marketing and aesthetics.A pivotal moment in my journey was a three-month internship at Qazi Cosmetic Center, a medical spa, where I delved deep into the nuances of marketing in a medical context. This experience solidified my desire to excel in the corporate marketing arena. I am fervently seeking a marketing opportunity that aligns with my aspirations, allowing me to contribute meaningfully while embarking on a path of continuous growth within the company.I was then able to land the “marketing manager” tittle for a medical spa called the glow clinic in Anaheim Hills.This came with handling all the marketing aspects of the medical spa. I have shifted my job title to the corporate realm of working as a marketing specialist for Knotts Berry Farm. In this role I assist with public relations, social media, digital media, and event planning. I am also pleased to announce that I have been a content creator on TikTok for 5 years. My commitment to excellence in social media extends to my passion for marketing. I firmly believe that my effective communication and adept conflict resolution are paramount to fostering lasting customer relationships. My leadership acumen flourished during my time at CSULB, where I initiated and managed organizations dedicated to philanthropic endeavors.In pursuit of refining my skill set, I have decided to further my education with a Master’s in Business Administration. The prospect of merging my values with a company\'s marketing objectives is exhilarating. As I cultivate new skills and expand my professional network, I remain poised to contribute effectively to any team.Expertise- Proficient Communication Skills - Effective Leadership - Collaborative Teamwork- Digital Marketing Strategy- Social Media Campaigns
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