Taha Boukhait

WORK HISTORY

EDUCATION

ABOUT TAHA BOUKHAIT

My journey in marketing began at MARCOM EDGE, a 360° communication agency, where I immersed myself in brand storytelling, advertising, and strategy. Working with global brands like Nestlé, Procter & Gamble, Mondelez, Total, and Danone, I gained hands-on experience crafting narratives that resonate. I later joined Pulsar, a music software company, where I explored the intersection of technology, branding, and creativity, sharpening my skills in digital campaigns and performance marketing across niche industries. later i joined Ed Welding, an industrial maintenance leader, where I worked on branding, crafted B2B strategies and strengthened my operational marketing skills. Today, I\'m leading the rebranding of Stensed, an emerging CrossFit/Hyrox apparel brand. My role spans brand strategy, e-commerce development, and building a cultural identity that transforms Stensed from a product line into a movement. It\'s about designing the feeling not just selling apparel. Outside of marketing, I’m a singer-songwriter, tennis player, and a curious mind passionate about art, AI, and consumer behavior, combine all these elements, and you get Taha, a marketing and communication enthusiast with a 360° approach, driven by creativity, technology, and human connection.