L. Tadia Charles
Senior Director, Marketing Operations @EAB
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WORK HISTORY
Senior Director, Marketing Operations @EAB
EDUCATION
Rutgers Business School
Mini-MBA, Digital Marketing Program
Stevens Institute of Technology
Master of Science - MS, Management Information Systems
The Wharton School
Executive Education Program, Digital Marketing Strategies for the Digital Economy
Ball State University
Bachelor of Science - BS, Computer Science
SKILLS
ABOUT L. TADIA CHARLES
Marketing is part science, part creative. I excel in the science and using technology to ensure that the creative is delivered to the right audience at the right time.I’m an experienced marketing operations leader with a strong technical background that enables me to drive marketing technology decisions and implement solutions to meet strategic business goals. My understanding of data relationships allows me to manage databases and create segments to target specific audiences.My attention to detail makes it possible for me to define effective lead management processes and campaigns. As a data-driven individual, I create reports and dashboards to provide Marketing and Sales performance insights.I believe in building cross-functional relationships by listening and respecting all input. This is particularly helpful when trying to gain alignment between Marketing and Sales. I enjoy mentoring and coaching my team to help them develop skills to reach their own career aspirations.My core competencies include:• MarTech Strategy• Salesforce.com CRM• Marketing Automation Platforms (Marketo, Act-On)• Global Team Building & Coaching• Campaign Strategy & Development• Database Management & Marketing• Reporting & Analysis• Digital Marketing• Email Marketing• Process Optimization• User Experience Definition• Conversational Marketing• Global Privacy Regulations• Customer Surveys (GetFeedback)I’m available to discuss new opportunities. Please contact me at l••••••••@gmail.com.
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