Evan Wilson

Director of Product Management @EAB

Portland, OR, US

Leading team through high-growth initiatives including reverse admissions, data modeling, funnel optimization, and personalized content to generate leads for university customers.• Experimentation Leadership – Reduced cost per acquisition by 30% and improved key data field fill rates by 2-4x through launch of new experimentation operating model and decision frameworks (tooling, metrics standards, review cadence, and decision frameworks) that enabled product and marketing teams to run high-velocity tests across acquisition and activation surfaces, driving sustained improvements in conversion efficiency and data quality.• Strategic Direction – Identified and validated monetization opportunities through customer feedback synthesis, competitive analysis, and trend research; translated insights into a prioritized FY26 monetization pillar and roadmap, aligning leadership and resourcing around highest-ROI bets.• Team Development – Mentored product managers on experimentation design, funnel analysis, and outcome-oriented road mapping, raising the bar for analytical rigor and decision quality across the team.

University of Utah

Bachelor’s Degree, Electrical and Electronics Engineering

University of Utah - David Eccles School of Business

Master of Business Administration - MBA, Product Management

DevPoint Labs

Full-Stack Web Development, Computer Software Engineering

Salt Lake Community College

Engineering Program