Sylvia Zue
Marketing Consultant @Young Hospitality Club
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WORK HISTORY
Marketing Consultant @Young Hospitality Club
Paris, FR
Hospitality Management & Revenue OptimizationConducted audits and implemented strategies to improve hotel performance (occupancy, RevPAR).Defined pricing strategies, optimized distribution channels, and boosted direct sales.Enhanced guest satisfaction by redesigning customer journeys and training operational teams. Digital Marketing & E-commerceDeveloped tailored digital strategies for hotels and tourism operators (SEO, SEA, content).Managed online reputation and social media (Instagram, LinkedIn, Facebook).Increased revenue through direct booking tools, OTA management, and conversion-focused campaigns (Google Ads, Meta Ads, email marketing). Team Training & Change ManagementDelivered training on CRM, revenue management, and digital processes to hotel teams.Led workshops and talks on hospitality trends and best digital practices.Supported hotels in their digital transformation (CRM, PMS, automation). Data Analytics & Performance TrackingMonitored KPIs (RevPAR, ADR, occupancy rate, CAC) to maximize profitability.Used customer data for segmentation and personalization strategies.Built dashboards and reporting tools for faster and more informed decisions.
EDUCATION
MBA ESG
Master of Business Administration (MBA), Management des établissements touristiques
Isaac de l'Etoile
BTS Commerce International à référentiel européen, Majeur Promo
Université Paris-Est Créteil (UPEC)
Bachelor of Business Administration (BBA), Entrepreneuriat / études entrepreneuriales
ABOUT SYLVIA ZUE
Diriger un hôtel ne devrait pas être un combat permanent entre l’opérationnel et les…
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