Sylvia Jones
Marketing Manager Community Activation @Five Star Senior Living
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WORK HISTORY
Marketing Manager Community Activation @Five Star Senior Living
Newton, MA, US
Lead marketing strategy for 6 priority redevelopment communities; drive move-ins through event marketing, local outreach, and agency partnerships.• Train 132+ communities on quarterly marketing plans, best practices, and tools to optimize lead-to-tour and tour-to-move-in conversions.• Manage national satisfaction survey process from execution through action planning; support communication strategy and insights.
EDUCATION
University of Illinois Chicago
Bachelor of Arts and Science
University of Chicago
Certification
SKILLS
ABOUT SYLVIA JONES
Strategic sales and marketing leader with 25+ years of experience in the senior living industry. Expert in driving occupancy, collaborating with cross-functional teams, leading agency/vendor relationships, and implementing scalable marketing and sales enablement strategies.
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