Sylvestre Skip Russa
Social Media Marketing Manager @The Betty
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WORK HISTORY
Social Media Marketing Manager @The Betty
Newburgh, NY, US
Lead strategic event marketing initiatives to drive awareness, attendance, and engagement for large-scale events, brand activations, and community programs.• Direct end-to-end event content strategy, including pre-event campaigns, live coverage, and post-event storytelling aligned with business objectives.• Partner cross-functionally with event production, operations, and marketing leadership to ensure seamless execution and cohesive messaging.• Leverage audience insights and performance data to optimize promotional strategy, expand reach, and elevate guest experience.• Strengthen community partnerships and brand presence through targeted outreach and long-term engagement initiatives.
EDUCATION
Scuola di Internazionale, CAPA
Cultural Psychology
University at Albany
Bachelor of Arts (B.A.), Communication, Business, Psychology
University at Albany
Bachelor of Arts - BA, Communication and Media Studies
SKILLS
ABOUT SYLVESTRE SKIP RUSSA
Creative and detail-driven events professional with 7+ years of experience crafting experiential events that strengthen brand identity, foster meaningful community engagement, and drive measurable outcomes. Adept at balancing creativity with logistics, managing vendors and budgets, and executing events that resonate with diverse audiences.
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