Zain Ali Syed
Manager, Brand Media & Digital @adidas
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WORK HISTORY
Manager, Brand Media & Digital @adidas
Toronto, ON, CA
EDUCATION
BeaconHouse School System
GCE O & A Levels, Business/Commerce, General
SZABIST
Master of Business Administration (MBA), Marketing
SZABIST
Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General
SKILLS
ABOUT ZAIN ALI SYED
A seasoned marketing leader with over 7 years of brand media and activation experience in Retail, Sport, Fashion, and Food & Beverage industries. Equipped with in-depth knowledge of traditional and digital media, planned successful 360 media campaigns that drove acquisition, built awareness, and maintained retention across different industries. Experienced with maximizing the brand impact as well as profitability by managing and executing direct-to-consumer marketing plans to positively impact retail traffic and overall business, through flawlessly executed traffic-driving initiatives, from the lens of digital media, search, display, CRM, partnership, loyalty, and traditional media channels (OOH/DOOH). I have an unorthodox approach when taking on new challenges. A people\'s person, always considers cross-functional collaborations an asset to deliver the best. I\'m a quick learner and take bold calculated risks in order to be distinctive which has been the highlight of my prolific career.
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