Sydney Cowen

Social Content Marketing Manager @Radio Systems Corporation

Knoxville, TN, US

Develop strategies and processes for executing digital marketing tactics including organic social media, influencer marketing, paid advertising, and Amazon content for four leading brands in the pet industry: PetSafe, SportDOG, Kurgo, and Premier Pet- Lead a team of three direct reports and develop their skills as digital marketing experts to achieve KPI’s and execute a fully-flushed organic social media program across several brands- Managing thousands of influencer relationships, multiple budgets, and a regular cadence of reporting across all brands and platforms - Utilizing a variety of digital platforms including AspireIQ, Facebook Business and Ads Manager, Later, Agorapulse and more.

Tennessee Technological University

Bachelor’s Degree, Public Relations, Advertising and Journalism

William Blount High School

High School, Marketing