Sydney Rubin

Sr Manager, Lifecycle Marketing @ConsumerAffairs

Lifecycle marketing and marketing automation leader with deep platform expertise, focused on building scalable email and SMS programs that drive engagement, revenue, and long-term customer value. I partner closely with Data and Engineering teams to translate business goals into technical solutions, and I own program health and deliverability to protect performance and sender reputation. Recently, led our migration from Iterable to Braze, resulting in 29% YoY revenue growth, and I’m focused on continuing to improve audience segmentation, automation, and experimentation to scale performance.