Antje Desalvo
Sr Lifecycle Marketing Manager @ConsumerAffairs
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WORK HISTORY
Sr Lifecycle Marketing Manager @ConsumerAffairs
Own digital marketing strategy for 10M+ consumers across various e-commerce verticals. Leverage AI, Snowflake, and Tableau to analyze current consumer behaviors and inform testing roadmap and strategy. Utilize Braze to coordinate, plan and send digital campaigns. Collaborate daily with engineers and data scientists to maintain our brand\'s Customer Data Platform (Segment). Key leader in optimizing flow of data across internal systems and the CDP. Owner of all content strategy for the Partner Program.
EDUCATION
University of San Diego
Marketing, Biology and Chemistry Minors
SKILLS
ABOUT ANTJE DESALVO
I bring 15+ years of experience in brand and lifecycle marketing, with a thoughtful, collaborative approach to turning customer insight into meaningful campaigns. I’m known for communicating effectively across teams and partnering closely with analytics, product, and creative stakeholders to move ideas from concept to execution.My work is grounded in robust analytical experience—I analyze campaign performance to uncover trends, refine strategy, and inform future marketing decisions. I enjoy translating data into clear, actionable insights that help shape marketing programs that are both intentional and impactful.
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