Sydney Leopold

Senior Director, Hospitality and Events @MKTG

Boston, MA, US

Lead the global experiential program strategy, planning, and execution of premium, high-touch hospitality and title sponsorship activations for one of the world’s most recognizable global brands within the Formula 1 ecosystem—delivering culturally relevant, brand-consistent experiences that elevate audience engagement and brand equity *Serve as strategic advisor to clients on hospitality program vision, architecture, and execution—managing all phases of program set up and delivery from creative concepting through logistics, venue sourcing, supplier management, and budget oversight*Oversee on-site execution of live experiences, managing cross-functional teams, vendors, and production partners to ensure seamless operations, brand alignment, and elevated guest journeys*Deliver client-facing communications, strategic presentations, itineraries, production schedules, and post-event reports with data-driven insights and recommendations*Mentor and lead a high-performing hospitality team across disciplines, fostering a culture of collaboration, innovation, and accountability*Identify and activate strategic partnerships with global sports and entertainment entities, aligning experiences with business goals and maximizing audience impact*Stay ahead of industry trends, audience behaviors, and experiential best practices to craft innovative, emotionally resonant experiences that deepen brand engagement and drive long-term value

Boston University

Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

Isenberg School of Management, UMass Amherst

BBA, Finance