Thomas Antonucci

Director, Sponsorship Consulting - Formula One @MKTG

Los Angeles, CA, US

Lead strategic development and execution for a Visa Global’s (and others) Formula One partnerships—spanning team, league, and race integrations. As a subject-matter expert in the F1 sponsorship ecosystem, I shape how a global financial brand shows up across the sport through strategy, storytelling, and best-in-class activation.Partner with internal teams, rightsholders, and cross-functional stakeholders to define long-term strategy, develop narrative and creative frameworks, and ensure seamless delivery across markets and race-weekend touchpoints. My role blends strategic consulting, activation leadership, and operational excellence.Key Responsibilities & Impact• Lead day-to-day sponsorship strategy for Visa’s global F1 footprint, including brand storytelling, competitive positioning, and season-long activation planning.• Collaborate with F1 rightsholders, teams, and race organizers to build valuable marketing programs, on-site experiences, and content opportunities.• Develop client-ready POVs, strategic docs, competitive analyses, and executive recommendations.• Oversee cross-functional workstreams (experiential, social, content, measurement, governance) to ensure alignment with brand goals.• Lead program recaps and performance reviews, turning insights into actionable recommendations.• Mentor junior team members and drive best-in-class standards across strategy and activation.• Travel globally to support race operations, partner engagement, and on-site execution.Focus Areas• Global sponsorship strategy (team, league, race partnerships)• Season-long narrative + creative framework development• Access-driven fan experiences & hospitality programs• Partnership rights management & governance• Content, social & integrated amplification• Competitive landscape analysis in financial services within F1

Ohio University

Bachelor's, Marketing