Syama K. Tessele R.
Partner & Head of Marketing @Jobvious
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WORK HISTORY
Partner & Head of Marketing @Jobvious
Miami, FL, US
Meet Jobvious, the revolutionary platform that utilizes incentive-based networking to refer vetted job seekers to companies\' openings. It can even automate the hiring process and the businesses won\'t pay until hire. The cherry on top: participants will create their network (invitation only) therefore can be introduced to their dream position by someone that really knows them, while making passive income by referring their friends to jobs and keep getting paid for as long as their referral is working! Collaborated with internal & external marketing teams to create branding strategy for revolutionary crowd-sourcing talent acquisition software/app.* Developed and executed several pre-release market test groups with varying demographics Created post test survey for analysis & presentation Utilized results to employ necessary changes to user interface & messaging* Promotional/Sales education videos & sales collateral* Collaborated with external Int’l marketing firm for PR strategy to launch* Design & execute a comprehensive marketing strategy to drive user adoption & retention.* Content creation for multi-channel campaigns to include platform promotion, branding, and user education.* Design and implement all user engagement & retention strategies to include gamification features, success stories & feedback loops to improve overall usability and effectiveness.* Collaborate with IT developers to ensure optimal UI/UX as well as analytics capabilities.* Accountable for data analytics to measure effectiveness of marketing campaigns and user engagement.* Implemented A/B testing for all communication to identify and track what best resonates with users to drive engagement.
EDUCATION
Cornell University
Executive Certificate, Hospitality Management 360
Escuela Argentina de Moda
Fashion Design and Manufacture
Universidad de Ciencias Empresariales y Sociales
Bachelors of Social Communication, Concentration in Institutional/Corporate Communication
Nova Southeastern University
Masters of Business Administration (MBA), MBA Entrepreneurship
Nova Southeastern University
Masters Certificate in Marketing
Universidad de Ciencias Empresariales y Sociales
Certificate , TV & Radio Production
GIA (Gemological Institute of America)
Certification, AJP®
SKILLS
ABOUT SYAMA K. TESSELE R.
Highly organized strategic & results driven marketing executive with 15+ years of experience developing and leading world-class Marketing & communications Initiatives within a diverse set of industries. Proven expertise in development and execution of marketing initiatives within budget and deadline with desired results. Consistently on target and meet established KPI’s that produce a proven ROI through increased brand awareness & revenue.
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