Swati S.
Product Marketing Manager @Amazon
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WORK HISTORY
Product Marketing Manager @Amazon
Victoria, BC, CA
EDUCATION
Birla Institute of Management Technology (BIMTECH)
Master of Business Administration - MBA
Kurukshetra University
Bachelor of Technology (B.Tech.)
ABOUT SWATI S.
Mindful B2B professional with 10+ years expertise in managing B2B products, programs & services targeting US, Canada & Europe.As a program manager focused on driving growth, my analytical skills help me understand my audience better and my creative streak enables me to find new ways to connect with my audience and optimize funnel.Successfully managed customer life cycle through various touch points, collaborating with product team and in-house specialists in content, design, marketing automation, website development, SEO, PPC, social media and QA. Directed and managed 3 product launches including SearchUnify — youngest AI-powered product to be cited in Forrester wave cognitive search 2019.Hands on experience in- GTM strategies, marketing plans, product launches- Demand generation- Innovative multi-touch marketing campaigns - Website content creation & management- Social media marketing - Account management- Project management- Training and managing team- Product management (User experience)- LinkedIn marketing- Email acquisition- Google analytics- Salesforce CRM, Salesforce Community, Marketo, a penchant for B2B marketing stories, motorbike riding adventures and a yogi life:)
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