Greg Balmer
Design Director @Amazon
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WORK HISTORY
Design Director @Amazon
Denver, CO, US
Exploring how AI can transform advertiser support at scale. Designing workflows and tools that help advertisers get the right support, when and where they need it.• Leading UX design for AI-first advertiser support workflows, shaping how brands and agencies onboard, learn, and grow with Amazon Ads.• Designing and prototyping novel AI-powered help and content experiences in Figma, leveraging internal design systems to ensure scalable, consistent interactions.• Operating as a solo design practitioner across associate and customer-facing applications, defining patterns and principles for next-generation support experiences.• Partnering with product managers and engineers to translate user research and business goals into innovative, user-centered workflows that anticipate future AI/LLM capabilities.• Driving early experiments and learnings that inform Amazon Ads’ 3-year vision for AI and large language model integration in advertiser support.
EDUCATION
University of Michigan
Bachelor of Fine Arts - BFA, Industrial and Product Design
SKILLS
ABOUT GREG BALMER
I am a pragmatic Product Design Director with 20+ years of experience helping companies…
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