Swathi Ramnarayan
Product Marketing Manager @Vanderlande
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WORK HISTORY
Product Marketing Manager @Vanderlande
Toronto, ON, CA
EDUCATION
Singapore Management University
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
University of Toronto - Rotman School of Management
Master of Business Administration - MBA, Business Administration and Management, General
SKILLS
ABOUT SWATHI RAMNARAYAN
Hi, I’m Swathi.I have 6+ years experience helping brands connect with customers through strategies that drive engagement and results. From positioning to campaign launches and refining brand narratives, I turn insights into action.Here’s a look at my journey - highlighting my proudest achievements and what drives me beyond work: Started in PR, evolved into strategic marketingI began in PR with Weber Shandwick, working with Fortune 500 brands like Royal Caribbean, Mastercard, and Emirates. Leading media campaigns and product launches, I crafted customer-focused strategies. After 4 years, I decided to broaden my skillset, and pursued an MBA at Rotman, focusing on marketing strategy, customer insights, and go-to-market execution. Diverse experience across corporate and agency environmentsFrom rebranding CHAR Technologies (boosting web traffic by 30%) to managing crisis communications for Royal Caribbean’s first post-pandemic cruise (securing 300+ positive media placements), I’ve led impactful campaigns and shaped brand narratives. What’s next?I’m passionate about strategy, storytelling, and customer insights - for me, Product Marketing is where all these elements come together. I focus on shaping positioning and crafting messaging that makes products stand out. Work & life, one mindsetI tackle challenges head-on, whether it’s in high-growth work environments or planning my next adventure. Living in six cities across four countries has taught me to adapt quickly and embrace change.Let’s connect! Whether it’s marketing, tech, storytelling - or swapping book and coffee recommendations - I’d love to chat!
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