Swapnil Shirali

Social Media Manager @The Yoga Institute Official

Navi Mumbai, IN

As the Social Media Manager at The Yoga Institute, I lead the institute’s digital storytelling, influencer collaborations, and engagement strategies across platforms. My role integrates creativity, data, and community-building to promote the institute’s mission of mindful and ethical living.1) Content Creation & Storytelling: Develop original, high-quality content including short lifestyle stories with moral values that reflect the institute’s philosophy. Collaborate with leadership and teams to support campaigns and events.2) Social Media Strategy & Growth: Plan and implement strategies tailored to platforms like Instagram, Facebook, YouTube, LinkedIn, Twitter, and Pinterest to drive engagement and follower growth.3) Influencer Marketing: Identify and onboard influencers aligned with the institute’s values. Lead negotiations, provide creative briefs, and manage collaboration timelines to ensure impactful content delivery.4) Community Engagement & Collaboration: Build vibrant online communities by engaging with followers, collaborating with like-minded pages, and driving active conversations around wellness and yoga.5) Analytics & SEO Integration: Utilize tools like Google Analytics to evaluate performance, optimize content, and align efforts with SEO strategies for improved discoverability and reach.6) Trendspotting & Innovation: Monitor evolving trends in wellness and digital media to introduce fresh, ethical, and culturally relevant ideas that resonate with our audience.

St Thomas High School, Goregaon

High School

Mumbai University Mumbai

Bachelor’s Degree

St Thomas High School

SSC

Mumbai University Mumbai

Post Graduate Diploma in Travel Industry Management

ITM Group of Institutions

Master of Business Administration (M.B.A.)