Swaham Choudhury

Marketing Manager @Mapei India

Bangalore, IN

Conceiving innovative marketing & internal/ external communications strategy that fueled revenue growth, brand visibility & product advocacy• Driving the ongoing development and refinement of the B2B website to optimize conversion across the funnel while ensuring an engaging, informative experience for clients and prospects• Coordinating tactical execution of sales support and promotional efforts, including advertising, collateral development, customer presentations, direct mail and email campaigns, media relations, trade shows, and web marketing• Managing production of catalogs, price lists, brochures, flyers, PowerPoint presentations, signage, and other promotional literature while collaborating with product & marketing teams, graphic artists & printing companies• Performing keywords analysis using Google Analytics, as well as competitive analysis to identify improvements for increasing visibility and rankings• Establishing ATL and BTL strategy (including signage, display boards, collaterals), thereby enhancing on-ground brand visibility; structuring overall media strategy and providing strategic direction for media activities• Approving marketing material, from website banners to hard copy brochures • Using consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation and positioning, product segmentation and sales performance• Monitoring competitor activity & brainstormed potential improvements in marketing strategy, products, or services