Swagat Patnaik

Senior Analyst, Marketing @Synchrony

Bengaluru, IN

Oversee end-to-end email campaign operations and setup.• Execute revenue-based email campaigns using Salesforce Marketing Cloud, Epsilon Harmony, and Zeta.• Schedule drip campaigns, dynamic campaigns, and additional launches.• Segment audiences based on criteria and data targeting briefs.Campaign Program Management • Manage a B2B/B2C client portfolio developing direct email marketing campaign strategies and execution.• Liaise with client teams and stakeholders in performance marketing to ensure timely delivery of email campaign projects.• Supervise a team of four members.• Assist in managing the localization of email marketing content.• Track and manage campaign milestones using Adobe Workfront.