Tory Merritt
VP, Group Account Director @Synchrony
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WORK HISTORY
VP, Group Account Director @Synchrony
Chicago, IL, US
VP, GAD overseeing Consumer Engagement, Brand Strategy, Product/GTM, and our Centers of Excellence work at Synchrony’s in-house agency, Goldmind
EDUCATION
Michigan State University James Madison College
Bachelor of Arts (B.A.), Political Theory and Constitutional Democracy, Business Cognate
Michigan State University
Master of Arts (M.A.), Public Relations
SKILLS
ABOUT TORY MERRITT
I’m an advertising and communications professional with a knack for helping organizations discover their unique value, communicate the importance of what they do to their key audiences, increase brand awareness and influence, win more business, and ultimately, sell more.Involved in projects from start to finish, I enjoy digging into my clients’ businesses, understanding the competitive landscape and challenges, and creating a custom solution that delivers the most value for their goals, objectives, constraints, and budget.The modern account management role requires an ability to deliver unique value to clients and demonstrate an understanding of the complex world we are living and competing in. I’m known for my ability to do both.
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