Sven Keller
Head of Marketing @Bien-Zenker GmbH
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WORK HISTORY
Head of Marketing @Bien-Zenker GmbH
Responsible for the development and implementation of the holistic marketing strategy across all digital and analogue channels- Improving the digital customer journey - Establishment and management of a cross-functional team in the areas of marketing, PR, internal sales, recruiting, product development, architecture & innovation, including the management of agencies- Establishment of data-driven performance marketing - Repositioning and relaunch of the Bien-Zenker brand and its further development - Optimisation and expansion of the product portfolio and product range structure- Quantitative and qualitative expansion of the sales team- Budget responsibility- Close cooperation with management and sales in the growth strategy
EDUCATION
University of Cooperative Education Mosbach
Diplom-Ingenieur (BA) / B.A., timber construction
University of Cooperative Education Mosbach
Dipl.-Betriebswirt (BA)/ B.A., Marketing
ABOUT SVEN KELLER
As a strategically minded Head of Marketing with over 25 years of experience in the B2C…
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