Suzy Gambin
Director Marketing Analytics @Jane App
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WORK HISTORY
Director Marketing Analytics @Jane App
San Francisco, CA, US
EDUCATION
University of North Carolina at Chapel Hill
Bachelor's degree
UNC Kenan-Flagler Business School
Master of Business Administration - MBA
SKILLS
ABOUT SUZY GAMBIN
Senior marketing professional expert at integrating business strategy, digital marketing, data, analytics, and optimization to deliver results. A trusted colleague who builds strong teams, collaborative relationships and innovates for growth & success.SKILLS- SEM, paid social, affiliate marketing, lead buying, display, online video, direct mail, bid management, ad serving- Acquisition, cross-sell, remarketing, triggered marketing, CRM & campaign management- Forecasting, scenario planning, ROI analysis, budget optimization, spreadsheet and financial modeling, business case development- SAS, SQL, Tableau, linear/logistic regression modeling, CHAID, market basket analysis, cluster analysis, conjoint analysis, segmentation, A/B testing and optimization, reporting and automation
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