Suzie Batten
Director, Digital Marketing & Solutions @Auto Iq
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WORK HISTORY
Director, Digital Marketing & Solutions @Auto Iq
At Auto iQ, I\'m all about taking garage businesses from good to great. We’re not just tweaking the edges; we’re overhauling the whole operation with digital strategies that actually make a difference. It’s all about boosting profits, reducing stress, and creating life-changing wealth.Here\'s what I bring to the table:Profit-Driven Digital Plans: Clear, actionable strategies to grow your business and maximise earnings.Impactful Marketing: Campaigns that actually bring in customers and drive sales through the roof.Tech and Data Power: Leveraging the latest tech and data insights to find new opportunities and optimise performance.
EDUCATION
University of Portsmouth
BA (Hons) Economics
SKILLS
ABOUT SUZIE BATTEN
A seasoned digital powerhouse with over 25 years of smashing targets and driving growth in the Financial Services sector. I\'ve built and scaled cutting-edge, digitally-driven, multichannel businesses both in the UK and globally. My hallmark? Delivering innovative, customer-centric digital solutions that set new industry standards.I’ve transformed digital channels from zero to hero in FTSE 100 companies, boutique banks, and SMEs alike. By wielding the power of data analytics, digital marketing, and optimisation tools, I’ve driven 7-fold growth in eCommerce sales, hitting over 1 million applications annually, and generating £150m+ in P&L.Digital transformation? I’ve led it from the front lines. Crafting and communicating visionary digital strategies, I’ve won Board buy-in and executed game-changing plans that boost P&L and customer satisfaction.Now, as a director at Auto iQ, I\'m bringing FTSE 100 solutions to small businesses, and I’m loving it. I get to roll my sleeves up and make a real difference, handling everything digital—from marketing, sales, and analytics to pioneering new digital solutions. It’s all about the freedom to be creative while staying laser-focused on delivering increased profit for our clients.With extensive knowledge in both business and digital technologies, I effectively bridge the gap between the two. I have a proven track record in delivering complex, cross-company digital solutions—think Cloud, CRM, Portals, Marketing Automation, Customer Data Platforms, Web & Marketing Analytics, Online Apps, Mobile Banking, and Open Banking.My skills? Digital transformation, strategic innovation, digital sales and marketing, eCommerce, customer experience, social media mastery, P&L management, and team leadership.
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