Suzan Aydin

WORK HISTORY

EDUCATION

ABOUT SUZAN AYDIN

I am a senior technology B2B marketing leader with extensive experience in building and leading effective and successful teams (up to 50 in different marketing disciplines and countries). Trust and integrity in all relationships are my key values. My work experience spans multiple regions across Europe as well as my international assignment in New York where I led the Global Marketing Operations team for IBM’s infrastructure business and was responsible for spring and fall planning including budget and target distribution worldwide. Having worked in the IBM Headquarters in Armonk/NY was very rewarding in terms of building networks and working with senior executives. I am currently leading Field Marketing and Account Based Marketing teams for IBM in DACH covering both IBM’s Technology and Consulting units as well as the Top Accounts that represent a high percentage of the revenues in the region. Prior to this role I led Performance Marketing Strategy, Campaign Management and Marketing Automation for EMEA region. As part of this role I led the transformation to Marketo, a worldwide known marketing automation tool by Adobe that ensures stronger engagement with our prospects/clients and automated nurturing based on lead scoring. My other key responsibility with key impact on the entire EMEA organization was the next quarter planning process that ensured a seamless and consistent marketing planning approach that was data driven and outcomes focused and supported the organization to achieve marketing objectives. Performance Marketing, Campaign Management, Digital and Social Media Marketing (Online Marketing), Event Marketing, Marketing Operations, Product Marketing and Channel Marketing are my expertise areas that I have built during several roles at IBM and the previous IT Security Software company I have worked for. I enjoy working in a continuosly changing environment. My ability to think analytically helps me to solve business challenges and take decisions quickly. Teamwork and agile way of working are my strengths. I keep being naturally curious and learn continuously. As a “global citizen” who has worked and lived in Europe as well as in the USA I am very openminded and pledge for diversity and inclusion as key drivers for creativity and innovation. I consider myself as an inspirational leader who focuses on growing people through regular coaching and an open feedback culture and who celebrates success as a team effort. I speak English, German and Turkish fluently. Personally I love traveling and the performing arts.