Sushil Holeappa

Deputy General Manager Marketing @Zuari Farmhub Limited

Bengaluru, IN

Planning :• Preparation of product wise, region wise & state wise category potential• Preparation of product wise, region wise Category Budget Product Portfolio :• Manage product portfolio• Identification of New Potential Product• Product launch• Product branding• Coordinate pack designs & branding Product Sourcing :• Vendor Management & Development• Identification of new Vendor & Appointment• Manufactured Productso Production plano Review & monitor RM requiremento Review & monitor packing material• Monitoring Indents vs supplies as per the budgeted plan Pricing :• Negotiate supply price• Preparation of Product Pricing• Ensure maximum profitability Inventory Management :• Review, Monitor regions wise product inventory• Monitor standardizations & liquidation of old damaged stock Inventory Management :• Sales Coordination with regions• Coordination with vendors• Coordination with manufacturing units & team• Coordination with R&D team for new products development Category Development :• Demand Generation• Development & Product promotion• Schemes to drive sales• Focus on increasing market share Compliance :• Monitor statutory compliance• Address product complaints• Customer Care• Training to regional teams• Category MIS (SAP Knowledge)• Vendor Agreements