Sushant Rao
CMO (Fractional) @Ai Prism.Ai
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WORK HISTORY
CMO (Fractional) @Ai Prism.Ai
Founding marketing leader working to boot strap company from 0 to 1* Building an innovative GenAI platform based on context / structural intelligence. This hybrid approach leverages knowledge graphs to deliver better answers at a lower cost than standalone LLMs* Iterating through different use cases with prospects to identify product-market while gaining deep insight into the architecture of AI infrastructure.
EDUCATION
Stanford University
M.S., Computer Science
UCLA
B.S., Electrical Engineering
SKILLS
ABOUT SUSHANT RAO
Results-oriented, full stack marketing executive with 20+ years experience leading teams worldwide in companies ranging from startups to Fortune 500. Proven success in building and marketing innovative products that drive revenue (first initial release to $800M+) and deliver business value to customers. Developed and executed marketing strategies by focusing on product-market fit and building out a Go-to-Market playbook to ensure alignment between product, marketing, and sales. Directly involved in demand generation, digital marketing, event marketing, PR/AR, website marketing, and analytics. Natural storyteller who focuses on compelling customer problems, differentiated solutions, and business value. Adept at refining messaging through A/B testing in digital marketing to ensure it resonates, as evidenced by 2x SEM click-through rate compared to industry average. Able to bridge the technical and business worlds with deep experience in a variety of technologies and products, including Generative AI, application development, databases, analytics, data warehouses, software-defined infrastructure, and cybersecurity. Analytical, data-driven approach to demand generation that optimizes the GTM funnel, drives revenue pipeline, and delivers ROI. Improved pipeline by 10x and 3x in successive years, with higher increases in preceding funnel metrics (opportunities, SQLs, MQLs, etc.). Scaled and managed global teams, most notably achieving 0% attrition while the company had 30% yearly attrition.I have an entrepreneur\'s spirit and focus to get things done, even if it requires getting my hands \"dirty\" and going beyond the scope of my responsibilities to achieve company and team success.
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