Susan Savkov
Marketing Manager @Texas Library Association
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WORK HISTORY
Marketing Manager @Texas Library Association
Led a successful multi-channel year-end giving campaign that increased donations by leveraging segmented messaging, mission-driven storytelling, and targeted outreach through email and social media.• Enhanced email marketing performance over a one-year period by optimizing content, implementing A/B testing, and refining audience segmentation, resulting in notable increases in open rates and click rates.• Collaborated on the integration of a new email marketing platform with CRM, eliminating the need for manual contact exports and uploads, which saved time and enabled the creation of more tailored audience segments and personalized campaigns.
EDUCATION
Texas Tech University
Bachelor of Fine Arts - BFA, Graphic Design
Coursera
Google UX Design Professional Certificate, UX Design and Research
Texas Tech University
Bachelor's of Fine Arts, Design Communications
Texas Tech University
Bachelor's degree, BFA Design Communication
SKILLS
ABOUT SUSAN SAVKOV
Marketing is my passion, especially when it comes to purpose-driven organizations. I love…
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