Susanne Lorenz
Advertising Sales Manager, Amazon Ads @Amazon
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WORK HISTORY
Advertising Sales Manager, Amazon Ads @Amazon
Munich, DE
Sales of Online advertising solutions for Amazon Advertising for the categories luxury and selected consumable brands- Sales of Online display campaigns and search advertising (Sponsored Ads), branding and custom campaigns- Creation of pitch decks, proposals, concepts, media plans in German and English- long term Account planning - test and learn projects- A/B incrementality tests - annual negotiations / JBP planning- campaign optimization for Sponsored Ads campaigns (Sponsored products, Sponsored Brands, Product Display Ads)- C-level Negotiations and closing of proposals on PAN EU Level- Coordination and execution of brand Uplift and offline sales studies with 3rd party providers- Planning, execution, controlling and renewals of campaigns- external coordination of media, creative, search and performance agencies- Internal coordination with vendor management, in-stock management and brand specialists on retail site, Account Management, Creative Campaign Management, Search specialists, Product Specialists etc. on Amazon Advertising site as well as PR and Marketing- Forecasting und analysis of sales goals
EDUCATION
Ludwig-Maximilians-Universität München
Bachelor, Business Administration
ABOUT SUSANNE LORENZ
Advertising Sales Manager (currently on parental leave)
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