Susanna Tagliabue
Marketing Manager @Target Italia
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WORK HISTORY
Marketing Manager @Target Italia
I manage marketing projects with an omnichannel oriented approach in order to design the best Customer Experience and engage the target audience, both consumer and trade.In Store ActivationImprovement in the Brand’s recognition through visual stimuli that increase the chances to engage Customers attention and sell-out opportunity conversions. According to budget and timing needs I oversee from creative design to production of all kind of communication materials (Printing, Temporary POP, Durable POP, Branded Areas, Shop-in-Shop, Pop-up Stores). The process is integrated with logistics and installation management: knowledge of channel and outlets dynamics allows for optimal results.Out of Store ActivationPlanning and coordination of individual events, promotional tours and street marketing actions. The activities are designed to attract End Customer, encouraging an encounter with the Brand/product and generate traffic to the point of sale in order to boost sell-out.In addition I manage Brand’s presence in trade fairs or educational & training events, both for final consumers or sales forces.Digital & IncentiveStrategic and operational support in order to choose the best Digital Marketing Channels and to devise mechanics and language consistent with customers’ target and objectives: from Awareness to Drive to Store and Sell-Out oriented campaigns.Implementation of contests and prize competitions, cash back programmes, promotional websites and virtual communities that integrate training, incentives and gamification.In order to support communication campaigns, I also provide customized collaterals, gadgets and gifts.
EDUCATION
Tecnico superiore per i sistemi e le tecnologie informatiche
Certificato di specializzazione tecnica superiore (IFTS), IAL Lombardia, Comufficio, E-Forhum, Hightec, ITIS Molinari, Politecnico
Liceo B. Zucchi
Maturità classica
Innovazione culturale
Master's degree, Master in comunicazione e giornalismo multimediale
Università degli Studi di Milano-Bicocca
Dottoressa in Scienze dell'Organizzazione, Scienze dell'Organizzazione
SKILLS
ABOUT SUSANNA TAGLIABUE
If there is a problem, I want to be a part of the solution.Passion and proactivity drive me to think outside the box and find new opportunities and ideas.
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