Susan Lute
Vice President, Marketing @Jam
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WORK HISTORY
Vice President, Marketing @Jam
Toronto, ON, CA
EDUCATION
Ivey Business School at Western University
MBA
SKILLS
ABOUT SUSAN LUTE
My expertise is working with organizations to define their brand(s) and then crafting strategies, plans, programs, content and communications that effectively drive brand, customer and revenue goals across platforms.I have enjoyed a successful 20+ year career across some of the largest and best brands in Canada, both B2C and B2B, in retail, telecommunications, financial services and entertainment. Over the past several years I\'ve brought that experience to smaller and mid-sized organizations and levelled up their marketing capabilities. Specialties-Brand strategy, development and management-Strategic planning, workshop design and facilitation-Multi-channel marketing communication and advertising-Sponsorship strategy and activation-Content marketing, campaign design and marketing automationI also enjoy helping grow the marketing industry by way of education and mentorship. I have judged several industry and student competitions including Canada\'s Next Top Ad Exec and the CMA Awards, and have Co-Chaired the CMA Awards
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