Susan Antani
Director, Partner Marketing @Rexford Industrial
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WORK HISTORY
Director, Partner Marketing @Rexford Industrial
Lead partner marketing and external communication strategy for publicly traded real estate investment trust• Spearheaded and launched a first-of-its-kind broker loyalty program, leading strategy, creative development, event design and multi-channel campaign execution• Partner cross-functionally with sales, creative and executive leadership to translate market and audience insights into compelling B2B narratives, sales tools and partner-facing materials that enhance broker engagement and drive commercial outcomes• Oversee end-to-end incentive campaign and segmented communications, developing B2B content that increased open rates by 22% YOY and significantly outperformed industry benchmarks• Produced 12+ high-impact B2B events and partner activations – from marquee networking experiences to integrated sponsorship - strengthening key broker relationships, enhancing brand visibility and directly supporting sales and business development objectives
EDUCATION
University of Wisconsin-Madison
Bachelor of Arts, Communication Arts - Film & Television
SKILLS
ABOUT SUSAN ANTANI
Dynamic, resourceful and data-driven marketing executive with 15+ years of experience launching brands and digital platforms, developing marketing and distribution strategies, effectively reaching, converting and engaging consumers and managing high profile strategic partnerships. I\'ve been at the heart of driving growth, engagement and marketing efforts across a wide range of the smallest and largest direct-to-consumer entertainment platforms in the industry.I have an entrepreneurial spirit, am extremely self-driven and results oriented, and have a genuine passion for working on cutting edge products and platforms that are revolutionizing old business models. Creator of 360 marketing campaigns, shepherd of brands and high profile partnerships, and builder of successful remote teams. Writer, content producer and avid real estate investor.
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