Susan Sunita Kuruvilla
Marketing Director @Smartapp.Com
Signup · Get unlimited contacts
WORK HISTORY
Marketing Director @Smartapp.Com
Bangalore, IN
Work directly with the CEO & C-suite to define revenue-aligned marketing strategy, budgets, timelines, and success metrics.• Own market positioning, brand & creative direction, digital presence, and integrated communications across all the company’s B2B & B2C product lines and market segments.• Drive sales pipeline growth through integrated and digital marketing, including lead-generation content and hyper-focused geo-targeted campaigns.• Support product marketing & manage messaging around every feature release.• Develop all sales enablement assets and competitor research-driven USPs that anchor company-wide messaging.• Managed the build, launch and all content writing for three product websites from scratch (including beta & staging sites for each).• Lead event sponsorships and booth strategy at 6-9 of the industry’s major trade shows annually.• Protect company IP through the filing & management of all Trademarks and Registrations.• Build & manage long-term agency and vendor relationships.• Drive marketing strategy through continuous analysis of market trends, customer case studies, and competitive landscape; using those insights to continuously refine all content pillars.
EDUCATION
St. Xavier's College
Bachelor's degree, Economics
St. Xavier's College
Bachelor of Science (B.Sc.), Economics
Johnson & Wales University
MBA, Management
SKILLS
ABOUT SUSAN SUNITA KURUVILLA
With almost 15 years of marketing & advertising experience, an MBA in Business and a refined marketing, communication and organisational skillset, my expertise is in achieving business goals through the right go-to-market strategy, marketing & content strategy, industry research and sales enablement.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.