Suresh Kumar

WORK HISTORY

EDUCATION

ABOUT SURESH KUMAR

I am a Business Analyst with 5+ years of core BA experience and 10+ years in digital marketing and analytics, focused on turning marketing and product objectives into clear, implementable solutions. My work sits at the intersection of marketing, data, and technology – requirements, tracking, funnels, and optimization.​Over the last few years, I’ve partnered with marketing, product, and development teams to:Translate SEO/SEM, landing page, and tracking needs into BRDs, FRDs, and user storiesDesign AS-IS/TO-BE process flows for campaign workflows and analytics implementationsBuild GA4- and Google Ads–based dashboards for CTR, CPC, ROAS, and conversion funnelsRun UAT for marketing tools, site migrations, and analytics tracking, and drive defect resolutionInvestigate conversion leaks, data mismatches, and ranking drops and recommend fixes​My core skills include requirements elicitation, stakeholder communication, backlog grooming, process mapping, and UAT, combined with hands-on experience in GA4, Google Tag Manager, Google Search Console, SQL, Tableau, and advanced Excel. Domain-wise, I bring deep exposure to SEO/SEM, performance marketing, and digital experience optimization.​I enjoy working in Agile environments where I can collaborate closely with marketers, product owners, and engineers to create clarity, reduce ambiguity, and improve business outcomes using data. I am currently looking for Business Analyst opportunities in digital, marketing, or product teams where this blend of BA and marketing analytics can add value.