Suresh Dogra

Digital Marketing Manager @Vidyamandir Classes

New Delhi, IN

Strategizing and overseeing Google Ads, Facebook Ads, and defining campaign objectives to align with business goals.• Developing, coordinating, analyzing, and optimizing paid media campaigns across Google Ads and Meta Ads Advertising platforms.• Proficient in utilizing data-driven insights to optimize ad campaigns, ensuring maximum efficiency and effectiveness.• Plan and manage digital marketing budgets, optimizing spend across channels to maximize ROI and meet key performance metrics.• Conducting in-depth performance analysis, including metrics such as CPC, impressions, CTR, and conversions, to achieve target CPA levels.• Managing a diverse portfolio of campaigns, including Responsive Search Ads, Dynamic Search Ads, Display Advertising (P-Max), and Remarketing Audiences.• Crafting compelling ad copies for seasonal promotions and integrating them into existing campaigns for maximum impact.• Monitoring and evaluating digital performance using advanced analytical tools such as Google Analytics to drive data-driven decisions.• Preparing detailed performance reports and actionable insights for SEM activities to inform strategic improvements.• Managing CRM activities, including segmentation, email marketing campaigns, WhatsApp marketing and customer journey optimization to enhance engagement and retention.• Leveraging CRM tools to analyze customer behavior, identify trends, and implement targeted strategies for personalized marketing efforts.• Collaborating with sales and customer service teams to ensure alignment between marketing campaigns and customer relationship strategies.• Stay updated on the latest digital marketing tools, technologies, and trends, recommending and implementing new solutions to enhance efficiency and effectiveness.

Punjab Technical University

Bachelor of Science, Computer Science

Chandigarh Business School

Master of Computer Applications (MCA), Computer Programming, Specific Applications