Surekha Parekh
Marketing Program Director - Data & Ai Community Leader @IBM
Signup · Get unlimited contacts
WORK HISTORY
Marketing Program Director - Data & Ai Community Leader @IBM
Data & AI Program Director | Exec MBA Warwick Business School\\\\n\\\\nDrives global business growth for IBM Data & AI products through effective execution of worldwide marketing strategies, customized to meet regional needs.\\\\n\\\\nIdentifies global content requirements for brand communications, establishing IBM as a market-leading, premier brand.\\\\n\\\\nManages external and internal creative teams to create high-quality brand and product marketing assets, such as videos, testimonials, brochures, social and digital media, and CRM assets with consistent and relevant messaging.\\\\n\\\\nDevelops and nurtures IBM Data & AI digital and face-to-face communities, fostering engagement, building brand loyalty and demand generation.\\\\n\\\\nCreates digital content campaigns, including webinars at various stages of the customer buying journey, that successfully generate leads and drive revenue growth.\\\\n\\\\nEstablishes and enhances brand awareness through effective social, community, websites, and F2F channels as a Digital Media leader.\\\\n\\\\nExhibits exceptional cross-functional and global team collaboration skills, ensuring stakeholder satisfaction.\\\\n\\\\nBuilds and maintains relationships with \"IBM Champions\" as advocates of IBM products and solutions, contributing to the company\'s success.\\\\n\\\\nMonitors key performance indicators (KPIs), collaborates with the performance marketing team to ensure accurate input of funnel metrics at both global and market levels, and takes appropriate actions as required.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Coventry University
Bachelor of Business Administration (BBA), Business Studies
University of Warwick - Warwick Business School
Exec MBA, Business Management
University of Warwick
Business Studies, Business Studies
The College of yurveda, Milton Keynes, UK.
Diploma in Higher Education (Ayurvedic Medicine), Ayurvedic Medicine/Ayurveda
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.