Surabhi Agrawal

Senior Brand Marketing Manager @Scion International Llc

Ahmedabad, IN

1) Spearhead global brand strategy for Creation Lamis (perfume) and Paris Collection (personal care), driving growth across 80+ countries through tailored brand-building, NPD, and market activation plans.2)Successfully launched the CL Prive Collection in the UK with Boots, with a 360° campaign including influencer marketing, content shoots, and retail activation.3) Expanded the Paris Collection range into skin care and baby care categories, aligning with consumer trends and retailer feedback across the GCC and Southeast Asia.4) Lead monthly performance reviews and yearly brand planning with regional distributors, using data-driven strategies to optimize SKUs, improve margins, and drive double-digit YoY growth.5) Developed and executed high-impact campaigns during key festivals (Ramadan, Eid, Diwali), increasing retail sell-through and digital engagement across markets like Morocco, Malaysia, and India.6) Created loyalty schemes and in-store marketing programs for traditional and modern trade channels across the Middle East and Africa, boosting average purchase volume by 4x per distributor.7) Collaborated with influencers and content creators to build an authentic digital presence, resulting in a 5x increase in social impressions and enhanced consumer pull at point of sale.8) Led product innovation including fragrance development, packaging design, and category extensions, working with internal R&D, creative agencies, and manufacturing teams.

Vellore Institute of Technology

Master of Science

EADA Business School

Business Administration and Management, General

Delhi Public School - India

Science

St. Xavier's college, Ahmedabad

Bachelor of Science - BSc

Indian Institute of Management, Shillong

Executive MBA