Supreet Kante

Senior Analyst (CRO) @iQuanti

Conversion Rate Optimization (CRO) and Website Performance :Led CRO and website Performance strategies for BFSI and e-commerce clients, optimizing customer journeys and enabling data-driven decision-making.Revenue Growth & Performance Optimization: Delivered $2M+ in additional annual revenue for an e-commerce client by optimizing website performance, A/B testing, and improving key metrics like AOV, RPU, and purchase rates.Lead Generation and Funnel Optimization: Increased lead generation rates by 10-20% for BFSI clients by refining customer journeys, optimizing conversion funnels, and reducing drop-offs.Data-Driven Experimentation: Executed 50+ A/B and Split URL tests, delivering in-depth performance reports to refine UX and maximize conversion potential.Advanced Research and Analysis: Conducted qualitative, quantitative, heuristic, and competitor analysis to identify growth opportunities and boost conversion rates.Analytics and UX Enhancement: Utilized GA4, Adobe Analytics, and Hotjar to uncover insights, enhance website performance, and guide optimization efforts. Designed low-fidelity wireframes in Figma to support UX improvements.Project Management and Cross-Functional Collaboration: Managed end to end CRO projects, by working Closely with design, development, and paid marketing teams to execute high-impact CRO and digital strategies.Stakeholder Management & Communication: Converted analytical insights into impactful actionable strategies, fostering alignment among leadership, and key stakeholders to drive business growth.