Kuriakose Mathew
Lead Analyst @iQuanti
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WORK HISTORY
Lead Analyst @iQuanti
Bengaluru, IN
Engaging in diverse projects spanning apparels, banking, and consumer goods, focusing on unique conversion goals such as value-based conversions, quality leads, and awareness.Managed up to 25 individuals across senior analyst, analyst, and management trainee levels, overseeing cross-functional departments like Analytics, Tagging, CRO, ad creative teams, and SEO.Orchestrating campaigns for the United States, Canada, and Australia, leading client calls for these regions.Exploring and implementing cutting-edge techniques in campaign management, including performance Max campaigns, meta-advantage plus shopping campaigns, marketplace ads, and demand-gen campaigns.Leading weekly client meetings and crafted high-level analysis presentations, encompassing ABR, HBR, QBR, and ad hoc analyses tailored to solutions or performance highlights.Addressing challenges related to generating targeted conversion value, quality leads, tracking and analytics issues, and other optimization challenges.
EDUCATION
St.Joseph's HSS Vayattuparamba, Kannur ,Kerala
Higher Secondary, SSLC, Commerce
Visvesvaraya Technological University
Master of Business Administration (M.B.A.), Marketing
Mahatma Gandhi University
Bachelor of Commerce (B.Com.), Taxation
ABOUT KURIAKOSE MATHEW
Digital marketing expert and Director of leading digital marketing consultancy based in Bangalore and Kochi. Core Areas of work: Online Marketing Strategy Cost Per Click Campaigns (CPC) Search Advertising Display Advertising Mobile App marketing campaigns (AdWords) Google Analytics Social Media marketing campaigns Bid Management Search engine optimization Wordpress website development
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