Sunny Russell
Product Marketing Manager @Spectrum Brands, Inc
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WORK HISTORY
Product Marketing Manager @Spectrum Brands, Inc
EDUCATION
University of Wisconsin-Madison
Bachelor of Business Administration - BBA
ABOUT SUNNY RUSSELL
Accomplished Product & Brand Marketing Manager with 13+ years of experience at Spectrum Brands, specializing in product strategy, brand growth, and omni-channel execution across North America. Proven track record of turning insights into market-leading innovations, driving profitability, and strengthening retailer partnerships. Known for delivering measurable impact through brand positioning, cross-functional collaboration, and category leadership in competitive consumer goods markets.Areas of Expertise *Product Lifecycle Management and Innovation Roadmaps*Brand Positioning and Challenger Brand Strategy*Retailer Partnerships: Walmart, Target, Amazon, Canadian Key Accounts*E-Commerce, Digital Marketing and Retail Media*P&L Management, Pricing Strategy and Promotional Programs*Cross-Functional Leadership and Team Development*Syndicated Data and Analytics: Circana, Nielsen, Numerator, Scintilla*Influencer Marketing, PR Activations and Go-to-Market Strategy
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