Cara Whitley

WORK HISTORY

EDUCATION

ABOUT CARA WHITLEY

Media and eCommerce leader with 12+ years driving enterprise‑scale growth for global CPG brands. I connect media investment to business outcomes- building the teams, tooling, and full‑funnel programs that grow revenue, improve efficiency, and earn executive trust.I currently own strategy, execution, and measurement for a large, multi‑brand portfolio across 10+ platforms. I’ve led $50MM+ in annual retail media investment and built high‑performing teams while partnering with sales, brand, insights, finance, and retailers to move from search‑only to full‑funnel RMN maturity (onsite/offsite display, CTV/STV, programmatic via Amazon DSP & The Trade Desk).Select outcomes:• Sales recovery for a flagship brand post‑recall (Similac)• $10MM incremental funding to expand Pedialyte into adult occasions, driving 68% new brand usage• $800K agency cost savings to upgrade talent & analytics• $500K SaaS savings via new Pacvue partnership; embedded AI tools to accelerate insights and reduce manual analysis• Recognized as Rising Star MVP (FY24) plus Performance & Innovation MVP (FY25)• Conference speaker: CRC eCommerce Summit—budget allocation & ownership in retail mediaPlatforms & channels: Amazon Ads & DSP, Walmart Connect, Instacart, Roundel, Home Depot/Orange Apron, Lowe’s One Roof (LORMIN), Chewy; The Trade Desk, CTV/OTT, social (Meta/TikTok), search (Google), audio, DOOH.Core strengths: Media strategy, measurement & incrementality, eCommerce growth, omnichannel planning, partner/JBP management, cross‑functional leadership, AI‑assisted optimization, persuasive executive storytelling.