Sunny Matharu

WORK HISTORY

EDUCATION

ABOUT SUNNY MATHARU

I’m Sunny Matharu, an SEO leader with nearly two decades of experience growing organic visibility, leads, and revenue for large consumer brands. Since starting SEO in 2006, I’ve led SEO strategy across multiple international markets, combining technical SEO, content strategy, and digital PR to deliver sustainable growth. My work focuses on building strong organic foundations, from technical architecture and site performance to intent-driven content and authority building.I’m particularly experienced in recovering and accelerating organic performance following major Google algorithm updates, developing scalable long-tail content strategies, and embedding SEO into wider marketing and product teams.Along the way, I’ve been recognised as a UK Search Awards finalist (Best SEO Campaign) and Drum Marketing Awards finalist (Best SEO Strategy), and have worked alongside some of Europe’s leading search specialists.Highlights- Led large-scale SEO strategies across multiple brands and markets, delivering sustained organic growth- Recovered and accelerated organic performance following major Google algorithm updates- Built and developed in-house SEO teams, strengthening technical capability and reducing reliance on agencies- Delivered digital PR campaigns securing coverage from high-authority publications including BBC, Metro, Guardian and more- Achieved #1 rankings for highly competitive keywords with 100k+ monthly search volume- Embedded SEO within cross-functional teams spanning marketing, product, UX and developmentMy approach to SEO is data-led, technically rigorous, and long-term focused. I believe sustainable search growth comes from strong technical foundations, clear information architecture, intent-led content, and building genuine authority.If you\'re interested in organic growth, SEO leadership, or building long-term search strategy, feel free to connect.