Summer Williams

Social Media Marketing Intern @Trailside Yoga & Beyond

Fayetteville, AR, US

As the Marketing & Social Media Intern for Trailside Yoga & Beyond, I support the Marketing & Outreach Director in executing studio-wide marketing initiatives, community engagement efforts, and digital content strategy. My role blends creative production, event coordination, and strategic communication to strengthen Trailside’s brand presence both online and in the Fayetteville community.Key Responsibilities & Contributions: • Develop promotional materials including flyers, graphics, and event collateral—to support workshops, classes, and community programs.• Assist in managing Trailside’s digital presence by creating content in Canva and CapCut, supporting social media campaigns, and aligning messaging with brand goals.• Coordinate weekly tasks, meetings, and project timelines to ensure smooth execution of marketing initiatives.• Collaborate with coordinator, ambassadors, and studio leadership to maintain consistent communication and deliver high‑quality marketing assets.Highlighted Project: • Contributing to the planning and execution of a street‑wide spring block party, coordinating with 20+ vendors, filing city permits, partnering with local businesses, and supporting event marketing efforts to drive attendance and ensure a safe, successful community event.