Summer Origenes
Digital Marketing Specialist @University Studies Abroad Consortium (USAC)
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WORK HISTORY
Digital Marketing Specialist @University Studies Abroad Consortium (USAC)
Create, design, and launch personalized digital campaigns across multiple digital channels (email, landing pages, microsite, SMS, chat, social) in Salesforce Marketing Cloud (Advanced) that engage, nurture, recruit, and convert student audiences- Track, measure, and analyze campaign performance metrics, customer behavior, and other key data points using tools like Analytics Builders to ensure campaigns are optimized for better engagement and ROI- Develop and execute a digital marketing roadmap that aligns with organizational and department goals, including opportunities for automation and new initiatives- Collaborate with internal teams to shape student recruitment, awareness, nurture, and conversion strategies
EDUCATION
University of Nevada, Reno
Bachelor of Arts - BA, Journalism
ABOUT SUMMER ORIGENES
Hi, my name is Summer Origenes (she/her)! With five years of experience in marketing and design, I create strategic, visually driven solutions that elevate brands and local organizations.I’ve worked with teams at NASA, GoDaddy, and Autodesk, and I also partner with nonprofits like the News Literate Community Initiative to support work that genuinely serves people. I’m curious by nature, care a lot about the details, and enjoy taking projects from a first idea all the way to launch.
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