Sumasri Vysyaraju

WORK HISTORY

ABOUT SUMASRI VYSYARAJU

Product Manager with 10 years of work experience building and scaling B2C products, with a strong focus on retention, engagement, and lifecycle strategy. I’ve worked at the intersection of product, marketing, and data — leading feature development, optimizing user journeys, and driving long-term value in the competitive world of online rummy gaming.My product journey began with a deep curiosity about user behavior — not just how players interact with the game, but what keeps them coming back.Previously led the Retention Marketing team, designing automated, data-driven engagement journeys using tools like CleverTap, Mixpanel, and Plotline to increase LTV, reduce churn, and personalize experiences across push, in-app, and WhatsApp.I bring a user-first mindset to product development, leveraging tools like Figma and Whimsical for prototyping and user flows, and Jira for backlog management and sprint planning. I translate insights from analytics, segmentation using tools like Mixpanel & SQL and feedback into structured roadmaps, thriving in Agile environments while working cross-functionally to deliver features that meet user needs and business goals.Passionate about building intuitive, scalable products, I focus on experimentation, A/B testing, and continuous iteration. My strengths lie in product strategy, cross-functional collaboration, and driving growth through a clear product vision — always grounded in data and driven by impact.