Virali Parekh

Product Manager @Head Digital Works

Hyderabad, IN

Ideated and launched the Leaderboard feature for A23 Maha Mela, driving ~28% uplift in daily service fees among engaged users. Led cross-functional efforts across design, engineering, and marketing including GTM planning and internal enablement—for a smooth rollout. Introduced a PlayPass, resulting in a 3% increase in gameplay compared to control group, also integrated algorithm based targeting strategy to enhance spend control and optimize performance Optimized tournament functionality that led to an increase in same-day conversion rate for tournaments played, rising from 3.02% to 7.65% Streamlined customer support by designing chatbot flows and automation, cutting ticket turnaround from 3–4 days to under 1 minute and reducing inbound queries by 15%. Used SQL and funnel analysis to identify high-volume query patterns and optimize resolution paths, significantly improving CS team efficiency. Key Metrics Owned/Tracked: Net Revenue from Rummy Games Played (North Star), Product Stickiness, Avg. Bet Amount per Game, 7-Day Rolling Retention, Total service fee per User per day, Leaderboard Profitability, Inbound Ticket Volume Ticket Deflection Rate, Escalation Rate, CSAT

Maharaja Krishnakumarsinhji Bhavnagar University

Master of Business Administration - MBA

Atmiya Institute of Technology & Science

Bachelor of Engineering - BE