Suman Sarkar
Digital Media Consultant @Petromin Corporation
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WORK HISTORY
Digital Media Consultant @Petromin Corporation
Jeddah, SA
Developed and executed full-funnel paid media strategies across Google Search, Display, YouTube, PMax, and App Install campaigns—focused on lead generation and demand creation.Set up advanced conversion tracking systems using Google Tag Manager and GA4, enabling accurate performance measurement and ROI attribution across digital touchpoints.Managed website (WordPress), including new page builds, form integrations, and currently leading a full redesign project with a vendor agency.Implemented on-page SEO best practices: optimized image formats for faster load speeds, rewrote page structures with targeted content, and updated metadata to improve organic search visibility.Authored and published blogs to support SEO and user engagement goals.Designed customer lifecycle and implemented CRM workflows (LeadSquared), including automation, segmentation, and custom integrations with other platforms.Built daily performance dashboards tracking leads, conversions, channel-wise ROI, and revenue.Coordinated with creative agencies to execute monthly media plans—ensuring alignment across paid, social, print, and offline media.Acted as the business POC for call centre operations, analyzing daily data to identify conversion gaps and working with ops teams to optimise appointment rates.
EDUCATION
St. Dominic Savio Hr. Sec. School and Raymond Memorial Hr. Sec. School
SSLC (Class X)
National Institute of Technology Meghalaya
B.Tech
Don Bosco College, Tura
10+2 Level (Class XII)
ABOUT SUMAN SARKAR
I\'ve spent 8+ years at the intersection of marketing and technology — close enough to the…
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