Lauren Sullivan
Principal Marketing Product Manager, Website @SeekOut
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WORK HISTORY
Principal Marketing Product Manager, Website @SeekOut
Bellevue, WA, US
Lead marketing web strategy and execution at SeekOut, with a focus on driving performance through more efficient, scalable digital systems. Spearhead the simplification and modernization of the CMS and broader marketing tech stack—conducting in-depth audits, reducing complexity, and improving speed to market and operational efficiency.Drive continuous optimization across the web experience by leveraging customer insights, experimentation, and analytics to improve conversion and user journeys. Lead key initiatives across CMS, forms, and data infrastructure to enable faster iteration, cleaner data, and more effective testing. Partnered cross-functionally with product, engineering, and marketing to align priorities and deliver measurable business impact.
EDUCATION
Michigan State University
Bachelor of Arts, Advertising
The American University of Rome
International Advertising
ABOUT LAUREN SULLIVAN
I’m a data-driven web and product leader with 15 years of experience specializing in web strategy, digital experience optimization, conversion rate optimization, and scalable marketing technology. I focus on turning websites into high-performing growth engines—optimizing the full journey from acquisition to conversion through experimentation, analytics, and thoughtful product thinking. My work spans leading end-to-end web transformations, modernizing CMS and martech stacks, and building systems that enable faster testing, iteration, and measurable impact. I thrive at the intersection of marketing, product, and engineering—bringing clarity to complex problems and driving initiatives that improve both user experience and business outcomes.
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