Sully Lawrence

WORK HISTORY

EDUCATION

ABOUT SULLY LAWRENCE

I am a dynamic digital marketing and partnerships leader with over 6 years of experience. I specialize in crafting and executing data-driven strategies that accelerate customer engagement, retention, and revenue growth. My background in AdTech, where I managed over $11 million in annual spend and delivered a 59% revenue increase for a key client, laid a strong foundation in programmatic advertising, performance marketing, and consultative selling.I\'ve successfully navigated the complexities of diverse industries, including a significant tenure at Weedmaps, a publicly traded CannaTech company where I pioneered omni-channel brand partnerships, launched innovative ad and UI products, and led a large-scale UX improvement initiative.Since my time at Weedmaps concluded, I\'ve leveraged my expertise to advise a portfolio of clients as an independent consultant. I specialize in auditing digital strategies, implementing marketing technology (Martech) to drive efficiency, and building robust, data-driven marketing plans. My work has already helped the following clients-Fractional CMO, Industrial Cleaning Equipment Company: Serving as a Fractional CMO, I am currently leading the comprehensive marketing strategy and execution for an industrial cleaning equipment company, focusing on driving market penetration and brand visibility-Digital Marketing Strategy & Implementation, Regional Indoor Soccer & Family Entertainment Facilities Company: I conducted a holistic audit of a company\'s digital footprint, delivering actionable recommendations and a detailed implementation plan to optimize their online presence and enhance customer engagement-Attorney Recruitment Framework, Boutique Corporate Law Firm: I am currently developing the comprehensive Standard Operating Procedures (SOPs) and framework for attorney recruitment, streamlining their talent acquisition process and ensuring a scalable growth strategy.I\'m passionate about leveraging analytics and continuous experimentation to exceed aggressive KPIs and drive tangible results. My strength lies in integrating cross-functional teams (Product, Engineering, Data Science) to deliver impactful solutions, from optimizing complex campaigns to developing cutting-edge ad formats. I thrive in fast-paced, evolving environments that demand curiosity, adaptability, and a commitment to continuous learning. Let\'s connect and discuss how my strategic expertise can drive success for your team.